The Official Daymond John Artwork Collection. Shop Now.
Daymond John is a maximizer. Give him a meeting and he'll close the deal. Give him a fish and he'll catch a shark. Give him a $40 budget and he'll build a $6 billion clothing empire.
The founder, president, and CEO of FUBU got his start in the Hollis neighborhood of Queens, New York. Raised by a single mom after his dad walked out when he was 10, Daymond John's path to success didn't begin with much. But what he did have was an entrepreneurial spirit and a passion for hip-hop and the fashion culture surrounding it. So he found other like-minded people to work with and began making and selling hats and t-shirts, tapping into a market that he knew and loved.
The scale started small, but his mindset was huge: Use what you have to the greatest effect possible. When he had an inventory of only 10 shirts and no advertising budget, John went from music video shoot to music video shoot, dressing artists in FUBU and garnering visibility for his brand. When he was working full-time at Red Lobster while trying to get his company off the ground, he studied their business model and applied the techniques to his own venture. When he had $300,000 worth of orders after a trade show and not enough capital to fulfill them, he used what he had: His home and his mother's generosity, and took out a loan against the house for the funds to produce the orders.
Now with a staggering portfolio of brands, five books authored (including New York Times’ Best Selling The Power of Broke), and a decade-long seat on the investor's panel of Emmy Award-winning Shark Tank, Daymond John's success is unquestionable. He has the methodical analysis to see the advantages available to him and the strong work ethic to maximize each one.
The Daymond John Collection presents his commandments on canvas. They are the lessons he has learned over an enviably successful career. These are the mantras to inspire you to get the most out of what you have. This is your inspiration. Maximize it.