Forget about his 485lbs back squat and 500lbs deadlift—5x CrossFit Games champion and fittest man on earth Mat Fraser's greatest strength is his mindset.
Consider this: At 19 years old Mat Fraser fractured his spine in two places while training for the U.S. Olympic Weightlifting team. Doctors told him that the most he could hope for in terms of athletic performance following the injury was a light jog. Fraser had other plans.
Smash cut to today. The 2020 CrossFit Games champion now boasts five consecutive titles—the longest winning streak in the history of the sport—and holds the record for largest margin of victory, nearly doubling the points of the next runner up. Year after year Fraser continues to raise the bar and re-establish what is possible in the sport of fitness.
So how do you go from such a crippling prognosis to out-performing everyone on the planet in a competition designed to push the human body to its limits? An otherworldly commitment to your goals.
Every aspect of Mat Fraser's life is dedicated to increasing output on the competition floor. He doesn't just eat; he rebuilds. He doesn't just sleep; he recovers. He doesn't sit still; he stretches. Everything he does is with a greater purpose.
IKONICK partnered with Fraser because he not only represents the ethos we stand for, he lives it every day. We know his mental toughness and unyielding work ethic firsthand. We've seen it.
The Mat Fraser art Collection includes four powerful mantras he lives by. Lessons learned over a career of doing what others won’t: "You Win or You Learn," "Pressure is a Privilege," "Hard Work Pays Off," and "Pain is Temporary." These are the mottos that your mind needs when you're feeling the pain and need a shot of motivation to push through—whether you're under the bar in the gym or under a deadline at work.
Each canvas print visualizes the importance of perseverance differently. Whether it's seeing the positive amidst defeat, the upside of pressure, the pay-off of putting in the work, or the lesson of suffering in the short-term to succeed in the end.
“I want these pieces to go to people that are inspired by what I'm doing, or they relate to something in my story. If they're going through hard times, good times, or they just want that extra dose of motivation.”